Welcome to New Braunfels Lifestyle!

Your guide to visiting and living well in New Braunfels.

New Braunfels Lifestyle is the city’s home for the people, places, and businesses that make life here extraordinary. Whether you’re putting down roots, have been here for generations, or are planning your next weekend, we’ll help you make the most of New Braunfels.

PLACES TO SHOP
THINGS TO DO
PLACES TO EAT
PLACES TO STAY
BARS & PUBS
FLOAT THE RIVER
GRUENE SHOPS
GRUENE DINING
GRUENE MUSIC

Upcoming NBTX Events, Fairs & Festivals

NBTX Fairs & Festivals

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Best New Restaurants in New Braunfels: Where to Eat in 2026

New Braunfels Is Having a Food Moment The Restaurants, Bars and New Concepts Shaping the City’s Growing Dining Scene For years, New Braunfels dining has been closely associated with a handful of things we do exceptionally well: German food, Texas barbecue, Tex-Mex,...

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Immersive Christmas Experience ice!™ featuring Rudolph the Red-Nosed Reindeer™ at JW Marriott San Antonio Hill Country Resort & Spa

JW Marriott San Antonio Hill Country Resort & Spa is thrilled to announce the return of the resort's signature immersive Christmas experience, ice!™, from Nov. 23, 2026 through Jan. 3, 2027. A cornerstone of the resort’s acclaimed Hill Country Christmas celebration,...

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2026 Saengerfest

Plan to attend Saengerfest in the heart of Downtown! This free festival features live music, family-friendly activities, downtown shopping, and food vendors, along with wine and craft beer sampling and sales. This year's event will take place from noon to 10 p.m. on...

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New Braunfels Farmers Market Celebrates 16 Years of Supporting Local Community and Entrepreneurs

A Fresh Milestone for a Local Favorite New Braunfels Farmers Market Celebrates 16 Years of Local Flavor and Community Roots The New Braunfels Farmers Market is excited to celebrate its Sweet Sixteen, marking 16 years of dedication to building a healthier, more...

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Magazine Issues

Welcome to New Braunfels Lifestyle Magazine!

At New Braunfels Lifestyle Magazine (NBLM), we highlight the perfect mix of modern country living fused with the South Texas charm of New Braunfels, TX. Our magazine is a trusted resource for everything that makes this area special. From its rich history and scenic beauty to the best burger places in town, we cover it all. Whether you're a local or a visitor, we inspire and inform those who love the unique lifestyle of New Braunfels, Texas.

We also showcase the area’s outdoor activities. From hiking and fishing to simply enjoying nature, we highlight the best ways to experience the local rivers and other recreation treats deep into the Texas Hill Country.

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