Get Ready to Float! New Braunfels River Season Is Coming!
Hey there, water lovers! Can you feel it? That buzz in the air that says it’s almost time to grab your tubes and hit the water? Yep, floating season is right around the corner here in New Braunfels, and we’re all itching to get our feet wet! Our beloved...
New Braunfels Food Creator Takes 2nd in National Prairie Fresh & Pickle Contest
Texas Flavor Shines Bright in a National Food Contest Everything’s bigger in Texas — even the creativity. Chera Little (@cheralittlefood) of New Braunfels brought bold Lone Star flavor to the national stage this month, earning second place and a $1,500 prize in the...
Sunshine Tienda announces opening of first boutique in Gruene, TX
Texas-based lifestyle brand Sunshine Tienda is thrilled to announce the opening of its first retail store this December in Gruene, Texas. Known for its vacation-inspired clothing, palm hats, and colorful accessories, the brand now brings its signature “Be Vacation...
Brats, Beer, and Polka Cheer—Wurstfest Week Is On!
Wurstfest 2025: New Braunfels’ 10-Day Salute to Sausage & Beer Wurstfest returns Friday, November 7–16, bringing oompah beats, brats on the grill, and steins clinking along the Comal. It’s the Hill Country’s most joyful mash-up of Alpine tradition and Texas...
Holiday Shopping Is Officially Afoot in New Braunfels & Gruene 🎁✨
The Hill Country sparkle is back! Twinkle lights in Gruene, wreaths along Main Plaza, the smell of cinnamon and cedar—this is the season when shopping turns into a whole holiday outing. Around every corner, local shop owners have stocked festive inventory, refreshed...Subscribe to our Newsletter!
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